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The platform is rolling out a updated setting that permits them to lessen the amount of AI-made media appearing in their timelines. This step comes as the platform announced that it presently contains in excess of 1 bn content made with AI.

Testing and Rollout

The new functionality is being tested over the coming weeks before a widespread launch. This shift comes amid a rise in content created by AI, driven by recent AI video creators.

The Broader AI Trend

Studies have shown that approximately 10% of the fastest-growing video streams on a competing service exclusively feature content made by AI. A significant portion of this output is considered “AI slop”, a phrase for poor-quality, factory-style content that is frequently nonsensical or dreamlike.

Based on user feedback that many people enjoy content produced via AI tools, including digital art to educational videos, and we aim to provide users the power to adjust the amount of that, based on their own likes,” stated a company executive.

Volume and Proportions

The platform announced that there are presently 1.3 billion videos on its app tagged as artificially created. In total, in excess of 100 mn media items are submitted to the app every day, making clips made by AI a minor portion of its complete catalog.

How to Adjust Settings

Viewers will be able to reduce or increase the volume of AI-generated videos they view by accessing the content preference option in the application and selecting the AI content topic. Additional categories that can already be modified under the setting encompass politics, fashion, aesthetics, and movement.

Content Labeling and Policies

TikTok’s policies mandate content makers to identify lifelike AI-generated content, and it forbids dangerous deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.

Additionally, the app will henceforth attach an artificially created label to content made using its own AI tools, or flagged by an cross-platform project for recognizing AI-generated material. This step is aimed to deter users from seeking to circumvent the labeling process.

AI Literacy Programs

The company is furthermore establishing a $2 million awareness program for experts and organizations to produce informative material about responsible artificial intelligence. This program will benefit non-profit groups focused on training computer science.

Content Safety Approach

The platform has supported its safety measures, amid controversy over plans to cut jobs for numerous review team members in the United Kingdom. TikTok is expected to eliminate hundreds of positions in its user protection division in London, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.

A senior executive stated that human moderation would continue to be important, but AI can protect employees by removing the most harmful content ahead of it is viewed by people. The company stated a notable drop in shocking and graphic content seen by safety staff over the past year due to reliance on its machine learning processes.

We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to minimize viewing of harmful content as rapidly, which is where a lot of the machine support is proving valuable work at speed.”